Score this as an enormous win for Netflix (NFLX). The content distribution company on Tuesday announced that it had signed a multiyear deal with Disney (DIS) to deliver major Disney theatrical releases to users’ living rooms in the first pay TV window. In a joint press release, the companies said that starting with Disney’s “2016 theatrically released feature films, new Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Disneynature titles will be made available for Netflix members to watch instantly in the pay TV window on multiple platforms, including television, tablets, computers and mobile phones.”
Well that’s an interesting development. But 2016? Why not now?