I love this sort of marketing. The first time I really felt like it was used to great effect was with Toy Story 3. You might remember the retro Lots-o’-Huggin’ Bear Commercial. That’s just really good marketing in my opinion.
Well, they’re at the same sort of stuff with Wreck-It-Ralph, and it’s brilliant. In this commercial we get to see more of the Sugar Rush game, which seems to be quite a bit more than inspired by Mario Kart, with a whole bunch of Candy Land daubed on top.
Check it out: